Analytics
Yandex Metrica + NeuronChat
The NeuronChat widget sends goals to the Yandex Metrica counter on your site: opened chat, first message, left a lead, paid an order, called an operator. The visitor ClientID is saved in the visit and the lead and passed to amoCRM and RetailCRM together with UTM tags.
- category
- Analytics
- status
- Available
- setup
- in the dashboard, no code
overview
What Yandex Metrica + NeuronChat gives you
See which ads bring dialogs and revenue
Goals show up in Metrica reports next to traffic sources, so you can optimize ads for chat leads, not just visits.
If Metrica is already on the site, the counter number is detected automatically. With several counters, set the one you need in the dashboard. On pages without Metrica the widget sends nothing and works as usual.
- Default goal IDs: nc_chat_open, nc_message, nc_lead, nc_order_paid, nc_handoff — rename them if you like
- The payment goal carries the order amount (order_price) for the Revenue report
- No personal data (name, phone, text) is sent to Metrica
- Metrica ClientID in the dashboard lead, amoCRM and RetailCRM for end-to-end analytics
scenarios
How teams use it
Ads optimized for chat leads
The nc_lead goal lets you judge campaigns by chat leads and use it in bidding strategies.
Chat revenue
The paid-order goal carries the amount, so chat payments show up in revenue reports.
End-to-end analytics
Metrica ClientID and UTM tags arrive with the lead and in the CRM — a deal can be tied to the visit.
setup
How to connect
- 01In the NeuronChat dashboard open Integrations → Yandex Metrica and enable goals.
- 02Leave the counter number empty (taken from the page) or enter it.
- 03Copy the IDs and create “JavaScript event” goals in Metrica.
- 04Open the site, write to the chat and check goal hits in Metrica.
mechanics
How the agent works in any channel
- 01
Knowledge base
The agent answers from your FAQ, price list and website pages, the same way in every connected channel.
- 02
Skills
Lead capture, qualification and operator handoff are switched on in the dashboard without code.
- 03
Leads and history
Every dialog and lead is stored in the NeuronChat dashboard, so the team sees context before replying.
questions
Yandex Metrica integration FAQ
Do I need to install the counter again?
No. The widget uses the counter already installed on your site. NeuronChat does not load Metrica itself.
Can I send only some goals?
Yes, each goal can be turned off or renamed in the dashboard.
more
See also
RetailCRMA lead from the NeuronChat chat instantly becomes a RetailCRM order: the customer is found by phone or email (or created), and the order carries the request, chat history, channel and UTM tags. Orders paid in chat arrive with line items, prices and payment.
amoCRMA lead from the NeuronChat chat becomes an amoCRM deal right away: a contact without duplicates, the chosen pipeline and stage, a responsible user, the order amount and the chat history in a note.
MoySkladNeuronChat pulls products and variants from MoySklad with prices of the chosen price type and stock of the chosen warehouse into Catalog and prices. The agent answers by real availability and builds the order, and an order paid in chat can arrive in MoySklad as a customer order.
Ready to connect channels to your agent?
In NeuronChat every integration is set up without code. Website widget in minutes; CRM and messengers under Integrations.