Education · 7 steps
Schools and courses:from request to renewal.
A parent leaves a request with three schools and picks the one that called back first. ChatNeuron runs the student's path: request, first reply, trial lesson, sale after the trial, payment and renewal.
End-to-end scenario
From ad spend to cash in the till
Each step is a system, a metric, a place where money is lost, and what ChatNeuron does.
Advertising
Where money is lost
They count the cost of a request, not of a paying student.
What ChatNeuron doesAd analytics
Direct statistics, cost per lead and per customer from cash flow expenses.
How it worksRequests
Where money is lost
Requests are scattered across administrators' messengers.
What ChatNeuron doesRequest collection
Clarifies course, age, format and contact; the request goes to the CRM with a summary.
How it worksFirst reply
Where money is lost
They replied half a day later, and the parent had already enrolled elsewhere.
What ChatNeuron doesResponse speed
AI Support replies at once; requests unanswered for over an hour are visible to the manager.
How it worksTrial lesson
Where money is lost
They signed up and didn't show.
Sale after the trial
Where money is lost
The manager didn't handle objections about price and schedule.
What ChatNeuron doesAI Sales Head
Analyzes calls: mistakes, objections, the next step into the deal.
How it worksPayment
Where money is lost
Payments are reconciled by hand, and some hang.
What ChatNeuron doesAI CFO
Payment by link in chat; the school's cash flow and P&L are handled by AI CFO.
How it worksRenewal
Where money is lost
Those who didn't buy after the trial are never contacted again.
What ChatNeuron doesRepeat sales
Writes to non-buyers after a set number of days, no more than once in 60 days.
End-to-end analytics
One chain of numbers instead of reports from five systems
Spend from Direct and cash flow, requests from channels, deals from the CRM, payments from the bank and 1C.
- Cost per student
- Attendance rate
- Trial conversion
- Renewals
Before → after
What this is worth in money
Illustrative calculation: plug in your own numbers and X-ray will calculate them from your data.
Slow first reply
- Before
- A reply half a day later
- After
- Instant reply, trial booking
Sale after the trial
- Before
- Objections weren't handled
- After
- Every call analyzed with a next step
Non-buyers after the trial
- Before
- Forgotten
- After
- A repeat touch after N days
What we connect
Systems this scenario works with
- amoCRM
- Bitrix24
- Telephony
- Telegram
- VK
- Google Calendar
- YooKassa
- Yandex Direct
- Banks
Questions
Frequently asked questions
Does the scenario suit a university admissions office?
Yes: answers to applicants about documents and deadlines, CRM requests and response speed control work the same way.
Can it book trial lessons?
Yes, through Google Calendar or YClients: AI Support checks free slots.
What is needed for call analysis?
Connect telephony (Mango, Zadarma, Novofon, UIS, Beeline) and a CRM.
Other industries
Scenarios for other industries
- Services and agenciesSelling services by phoneAcquisition → Requests and briefs → Negotiations → Project → Development → Payment → Repeat projects
- HoReCaFrom booking to repeat visitAdvertising → Requests → Banquets → Order and payment → Manager calls → Money → Repeat visit
- Clinics & beautyFrom call to repeat visitAdvertising → Calls and messages → Booking → Visit → Front desk → Money → Repeat visit
- RetailFrom ads to repeat purchaseAdvertising → Product questions → Order and payment → Wholesale and quotes → Receivables → Stock and margin → Repeat purchase
- Real estateFrom expensive lead to dealAdvertising → Requests → First reply → Calls and viewings → Long cycle → Money → Follow-up
See how many students you lose before payment
The initial X-ray works from your website and requests, in minutes.