ChatNeuron

Retail · 7 steps

Store and wholesale:from ads to repeat purchase.

A shopper asks about a product in a messenger, a wholesale buyer waits for a quote, money is frozen in dead stock. ChatNeuron runs the whole chain: advertising, the question, order and payment, quotes, debts, stock and margin, repeat purchase.

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  • read-only access to your systems

End-to-end scenario

From ad spend to cash in the till

Each step is a system, a metric, a place where money is lost, and what ChatNeuron does.

  1. Advertising

    Where: Yandex Direct, website

    What we measure: cost per customer, payback

    Where money is lost

    The budget goes to campaigns that don't lead to payments.

    What ChatNeuron doesAd analytics

    Direct campaign statistics, CPL, CAC and ROI from cash flow expenses.

    How it works
  2. Product questions

    Where: Website, Avito, Telegram, WhatsApp, VK

    What we measure: response time, orders from dialogues

    Where money is lost

    A reply an hour later, and the shopper has already bought elsewhere.

    What ChatNeuron doesAI Support

    Answers from the catalog and delivery terms, hands complex cases to a manager.

    How it works
  3. Order and payment

    Where: RetailCRM, MoySklad, YooKassa

    What we measure: paid orders

    Where money is lost

    The order is placed but not paid.

    What ChatNeuron doesAI Support

    Payment in chat, the order goes to MoySklad or the CRM.

    How it works
  4. Wholesale and quotes

    Where: Email, 1C

    What we measure: time to quote

    Where money is lost

    Quotes are built by hand for hours, and the customer goes to whoever sent one first.

    What ChatNeuron doesRequests & quotes

    Parses the request, picks items, prices and stock from 1C, prepares the quote.

    How it works
  5. Receivables

    Where: CRM, 1C

    What we measure: debts and overdue

    Where money is lost

    Shipments continue and debts grow.

    What ChatNeuron doesReceivables controller

    Reconciles the CRM with 1C and shows debtors.

    How it works
  6. Stock and margin

    Where: 1C, bank

    What we measure: dead stock, margin, cash flow

    Where money is lost

    Money is frozen in goods that don't sell.

    What ChatNeuron doesAI CFO

    Dead stock, margin by product, P&L and a cash gap forecast.

    How it works
  7. Repeat purchase

    Where: 1C, CRM, messengers

    What we measure: lapsed customers

    Where money is lost

    A regular customer stopped buying and nobody noticed.

    What ChatNeuron doesRepeat sales

    Finds lapsed customers in 1C and prepares win-back emails.

End-to-end analytics

One chain of numbers instead of reports from five systems

Spend from Direct and cash flow, requests from channels, deals from the CRM, payments from the bank and 1C.

  • Cost per customermarketing spend ÷ first purchases
  • Channel payback(channel revenue − spend) ÷ spend
  • Order payment ratepaid ÷ placed
  • Churnlapsed customers ÷ active

Before → after

What this is worth in money

Illustrative calculation: plug in your own numbers and X-ray will calculate them from your data.

  • Product answers

    Before
    A reply an hour later
    After
    Instant reply, payment in chat
    ≈ 200,000 ₽/mo500 questions × +8% orders × check 5,000 ₽
  • Wholesale quotes

    Before
    A quote by evening
    After
    A quote in minutes with stock
    ≈ 600,000 ₽/mo40 requests × +10% deals × order 150,000 ₽
  • Lapsed customers

    Before
    Left unnoticed
    After
    A list and win-back emails
    ≈ 250,000 ₽/mo50 lapsed × 10% returned × 50,000 ₽ a month

What we connect

Systems this scenario works with

  • 1C
  • MoySklad
  • RetailCRM
  • Bitrix24
  • amoCRM
  • YooKassa
  • Avito
  • Telegram
  • WhatsApp
  • Yandex Direct
  • Banks

Segments

More by segment

Questions

Frequently asked questions

Does AI Support know what is in stock?

It answers from your catalog and knowledge base; wholesale quotes are built with stock and prices from 1C.

Which accounting systems can be connected?

1C (OData, UT), MoySklad, RetailCRM, as well as Bitrix24 and amoCRM.

Does ChatNeuron send emails to lapsed customers by itself?

No, it prepares drafts, and you or a manager send them after review.

See where your store loses money

Connect 1C or a CRM read-only, and X-ray shows the first numbers.

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