ChatNeuron

Real estate · 7 steps

Real estate:from expensive lead to deal.

A real estate lead costs thousands of rubles and the deal cycle takes months. A client calls five developers, and the deal is lost where a manager forgot to call back. ChatNeuron runs a lead from advertising to the deal and the money.

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End-to-end scenario

From ad spend to cash in the till

Each step is a system, a metric, a place where money is lost, and what ChatNeuron does.

  1. Advertising

    Where: Yandex Direct, Avito, website

    What we measure: cost per lead and per deal

    Where money is lost

    Expensive leads are bought without knowing which campaigns lead to deals.

    What ChatNeuron doesAd analytics

    Direct statistics, cost per lead and per customer from cash flow expenses.

    How it works
  2. Requests

    Where: Phone, Avito, website, messengers

    What we measure: requests by channel

    Where money is lost

    Requests from Avito and messengers don't reach the CRM.

    What ChatNeuron doesRequest collection

    Clarifies budget, number of rooms, mortgage and timing; a CRM deal with a summary.

    How it works
  3. First reply

    Where: All channels

    What we measure: first response time

    Where money is lost

    The client calls five; the first to answer wins.

    What ChatNeuron doesResponse speed

    An instant reply in any channel; those waiting over an hour go into the report.

    How it works
  4. Calls and viewings

    Where: Telephony, CRM

    What we measure: call score, scheduled viewings

    Where money is lost

    The manager didn't arrange a viewing and didn't find out the budget.

    What ChatNeuron doesAI Sales Head

    Analyzes every call, writes the next step into the deal and proposes a task.

    How it works
  5. Long cycle

    Where: CRM

    What we measure: deals with no movement

    Where money is lost

    A deal sat untouched for a month and the client bought from a competitor.

    What ChatNeuron doesX-ray

    Finds deals with no movement for 14+ days and with no next task, counts the amount at risk.

    How it works
  6. Money

    Where: Bank, 1C

    What we measure: plan vs actual, cash gap

    Where money is lost

    Construction and sales live in different spreadsheets.

    What ChatNeuron doesAI CFO

    P&L, cash flow, plan vs actual and a cash gap forecast.

    How it works
  7. Follow-up

    Where: CRM, messengers

    What we measure: returning leads

    Where money is lost

    "I'll think about it", and the lead is never touched again.

    What ChatNeuron doesRepeat sales

    Writes to those who didn't buy after a set number of days.

End-to-end analytics

One chain of numbers instead of reports from five systems

Spend from Direct and cash flow, requests from channels, deals from the CRM, payments from the bank and 1C.

  • Cost per leadad spend ÷ requests
  • Cost per dealspend ÷ deals
  • Leads to viewingviewings ÷ requests
  • At riskΣ budgets of deals with no movement for 14+ days

Before → after

What this is worth in money

Illustrative calculation: plug in your own numbers and X-ray will calculate them from your data.

  • Slow reply

    Before
    Called back after 2 hours
    After
    Instant reply, request in the CRM
    ≈ 1.5M ₽/mo200 leads × +0.5% deals × commission or margin 150,000 ₽
  • Stalled deals

    Before
    A month without a touch
    After
    A task for the manager and the amount at risk
    ≈ 900,000 ₽/mo30 stalled × 20% saved × 150,000 ₽
  • Manager calls

    Before
    Viewings weren't scheduled
    After
    A next step in every deal
    ≈ 750,000 ₽/mo500 calls × +1% deals × 150,000 ₽

What we connect

Systems this scenario works with

  • Bitrix24
  • amoCRM
  • Telephony
  • Avito
  • Telegram
  • WhatsApp
  • Yandex Direct
  • 1C
  • Banks

Questions

Frequently asked questions

Does it suit a real estate agency?

Yes: requests from Avito and the website, response speed, agent call analysis and stalled deals, the same steps.

How do you work with a long deal cycle?

X-ray finds deals with no movement for 14+ days and with no next task, and AI Sales Head records the next step after every call.

Which telephony is supported?

Mango, Zadarma, Novofon, UIS and Beeline (beta).

See what your stalled deals are worth

Connect your CRM read-only, and X-ray calculates the amount at risk.

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